About the Book
Electronic commerce (eCommerce) is part of our everyday lives. Whether we purchase a book on Amazon.com, sell a DVD on eBay.com, or click on a sponsored link on Google.com, electronic commerce surrounds us. Electronic commerce also produces a large amount of data: when we click, bid, rate, or pay, our digital “footprints” are recorded and stored. Yet, despite this abundance of available data, the field of statistics has, at least to date, played a rather minor role in contributing to the development of methods for empirical research related to electronic commerce. The goal of this book is to change that by highlighting the many statistical challenges that eCommerce data pose, by describing some of the methods that are currently being used and developed, and to engage researchers in this exciting interdisciplinary area. The chapters are written by researchers and practitioners from the fields of statistics, data-mining, computer science, information systems, and marketing.